Rachel Freyman shows high performers why they're stuck
and builds them a path to stay and succeed at your organization.
previous stages
International Performance Management Institute / American Health Law Association / Health Care Compliance Association / Tennessee Hospital Association / Hall Render
Whether your best people stay and succeed comes down to whether they can see a path.
When you give them a framework that makes the path visible, they stop looking for the exit.
Stop Accepting the Loss. Start Investing.
Most organizations treat losing top talent as just another line item.
But replacing one mid-level associate costs up to $1 million. For other industries, it’s 50-200% of salary—every time.
And the real price is lost momentum, fractured teams, and client relationships that start over from scratch.
Retaining high-achieving employees isn’t just possible—it’s your next competitive advantage.
Discover the proven keynote that’s helping organizations save millions and keep their best.
Turnover isn't inevitable. It's Expensive.
- Jeremy Legg, Atlanta Falcons Mascot Manager; Owner, Amplified Mascot
"Rachel delivered one of the best keynotes I’ve seen. She has a rare ability to move people from feeling stuck to taking meaningful action. Her message is anchored in a clear, practical framework, brought to life with energy and authentic delivery. You don’t just leave inspired, you leave equipped to do something about it."
- Maggie Harlow, CEO, Maggie Harlow & Associates
"Rachel stopped me in my tracks. Her keynote calls out the lie that's making your best people quit - that they have to choose. She'll fire them up and give them a path to stay and succeed. Thrilling energy, real takeaways, and impossible to ignore!"
- Kristen Hartnagle, Founding Team Member, BBG
"Rachel's message hit home in such a powerful way. She nailed it. She has such a powerful delivery!"
- Reden Dionisio, Genuines Coaching & Consulting
"Rachel's Choose Both framework immediately challenged people in the room to rethink the false choices they've been living under. She gave such a practical and powerful way to move from either/or thinking to both/and thinking."
38M
Employees Quit Last Year
20-400%
% of Salary it Costs to Replace One Employee
75%
of Turnover is Preventable
The Keynote That Changes How Your Audience Thinks About Work—Immediately.
High achievers don’t burn out from too much work. They burn out because they’re trapped in either/or thinking. Convinced that the price of ambition is everything else.
The Choose Both™ Playbook is a 9-decision framework built across 3 phases. The 50-minute keynote teaches the first two decisions — the foundation everything else is built on.
Rachel's audiences don't just hear a concept. They experience a shift in what they believe is possible. And they leave with practical steps they use the same day. And every day after.
$300K+
Cost to Replace One Director/VP
$500K+
Cost to Replace One Executive
$1M+
Cost to Replace One
Third Year Associate
Rachel's keynote pays for itself the moment it stops one employee from walking out the door. It scales every time it stops the next one.
Audience Takeaways
- A clear understanding of why either/or thinking — not workload — is the real driver of disengagement and turnover.
- The Three Keys — three behaviors to break free from either/or thinking
- Language for what they’ve been feeling - exhausted, overwhelmed, and convinced they have to choose.
- A shift from all-or-nothing thinking to sustainable, repeatable choices.
the
TESTIMONIALS
"Rachel gave such a practical and powerful way to move from either/ or thinking to both/ and thinking."
- Reden Dionisio
Genuines Coaching & Consulting
"Rachel's message hit home in such a powerful way. She nailed it. She has such a powerful delivery!"
- Kristen Hartnagle
Founding Team Member, BEG
"Excellent and so practical.
Perfect speaker and perspective."
- American Health Law Association Conference Attendee
"Rachel delivered one of the best keynotes I’ve ever seen! You don’t just leave inspired, you leave equipped to do something about it."
- Jeremy Legg, Atlanta Falcons Mascot Manager; Owner, Amplified Mascot
"Rachel stopped me in my tracks. Her keynote calls out the lie that's making your best people quit - that they have to choose."
- Maggie Harlow
CEO, Maggie Harlow & Associates
"We owe the success of our programs to participants like Rachel Freyman!"
- International performance management insTitute
Why Organizations Hire Rachel
Your audience leaves with something they will actually use.
Not a highlight reel. Not a mood. Fundamental behavior changes they can apply immediately.
She names the underlying cause.
Your best people are making impossible tradeoffs in silence. Rachel names exactly what’s happening and builds them a path to stay and succeed.
Retention is the return on investment.
Rachel’s keynote pays for itself the moment it stops one senior leader from walking out the door. It scales every time it stops the next one.
She’s living what she’s teaching.
Attorney. Speaker. Author. Rachel isn’t speaking from a highlight reel — she’s in the middle of it, just like your people. They know the difference. And they trust it.
You’ll still be hearing about it months later.
The best measure of a keynote isn’t applause. It’s what changes. Rachel’s audiences don’t just feel motivated. They think differently about their work.
Organizations that invest in their people and expect that investment to last
Companies that want retention to be an outcome, not an initiative
Corporate keynotes, associations, leadership offsites, leadership and development programs
Workplaces where high performance is the standard and sustainability is the strategy
Podcast and media appearancs
Rachel’s keynotes are built for:
Rachel's Signature Keynote
Rachel's most booked keynote is her 50-minute signature keynote, which is built on the first two decisions of the Choose Both™ Playbook. Half-day workshops, full-day intensives, and 2-day cohort masterminds open the additional decisions and are available for organizations that want to go deeper.
Format and depth are scoped during the booking call.
meet RACHEL
Rachel Freyman is Senior Litigation & Regulatory Counsel for a leading health system, where she advises executives and board members on the organization's most sensitive matters — government investigations, regulatory enforcement, and the decisions that shape culture and risk at scale.
She holds a J.D. from Northwestern University School of Law and serves as Vice-Chair of the American Health Law Association's Litigation and Liability Practice Group.
Rachel is also the creator of Choose Both™, the framework she developed from nearly two decades of watching high performers collapse under impossible choices. She speaks selectively on what she lives every day: the real drivers of retention, leadership, and career sustainability inside high-performance organizations.
Actionable
Every engagement is thoughtfully tailored to your audience, industry, and the specific challenges you face.
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Rachel’s Keynotes Are:
Customized
Built on real frameworks your people can use the very same day — not inspiration that fades by the drive home.
Repeatable
Because one great day doesn’t create real change. Clear, actionable takeaways and a fundamental shift in thinking does.
