previous stages
International Performance Management Institute / American Health Law Association / Health Care Compliance Association / Tennessee Hospital Association / Hall Render
Stop Accepting the Loss. Start Investing.
Most organizations treat losing top talent as just another line item.
But replacing one mid-level associate costs up to $1 million. For other industries, it’s 50-200% of salary—every time.
And the real price is lost momentum, fractured teams, and client relationships that start over from scratch.
Retaining high-achieving employees isn’t just possible—it’s your next competitive advantage.
Discover the proven keynote that’s helping organizations save millions and keep their best.
Turnover isn't inevitable. It's expensive.
- Jeremy Legg, Atlanta Falcons Mascot Manager; Owner, Amplified Mascot
"Rachel delivered one of the best keynotes I’ve seen. She has a rare ability to move people from feeling stuck to taking meaningful action. Her message is anchored in a clear, practical framework, brought to life with energy and authentic delivery. You don’t just leave inspired, you leave equipped to do something about it."
- Maggie Harlow, CEO, Maggie Harlow & Associates
"Rachel stopped me in my tracks. Her keynote calls out the lie that's making your best people quit - that they have to choose. She'll fire them up and give them a path to stay and succeed. Thrilling energy, real takeaways, and impossible to ignore!"
- Kristen Hartnagle, Founding Team Member, BBG
"Rachel's message hit home in such a powerful way. She nailed it. She has such a powerful delivery!"
- Reden Dionisio, Genuines Coaching & Consulting
"Rachel's Choose Both framework immediately challenged people in the room to rethink the false choices they've been living under. She gave such a practical and powerful way to move from either/or thinking to both/and thinking."
38M
Employees Quit Last Year
20-400%
% of Salary it Costs to Replace One Employee
75%
of Turnover is Preventable
Show them a path to stay and succeed,
and they will take it.
meet RACHEL
Rachel Freyman is Senior Litigation & Regulatory Counsel for a leading health system, where she advises executives and board members on the organization's most sensitive matters — government investigations, regulatory enforcement, and the decisions that shape culture and risk at scale.
She holds a J.D. from Northwestern University School of Law and serves as Vice-Chair of the American Health Law Association's Litigation and Liability Practice Group.
Rachel is also the creator of Choose Both™, the framework she developed from nearly two decades of watching high performers collapse under impossible choices. She speaks selectively on what she lives every day: the real drivers of retention, leadership, and career sustainability inside high-performance organizations.
Rachel's Proprietary Framework
Choose Both Playbook
3 phases / 9 Decisions
every context
01
Decide
Dismantle Either/Or Thinking
Distill the Tension
Direct Your Energy
WHere we are going
02
Release
What Drains
What Distorts
What Shrinks
What is holding THEM back
03
Succeed
Elevate Wins
Embrace the Middle
Expand Results
WHY THEY STAY
Engaged leaders who stay, perform, and grow.
Teams who accomplish ambitious goals without burnout.
Built from nearly two decades watching high performers collapse under impossible choices, Choose Both™ gives your people a repeatable system for building a path forward when every direction feels like a loss. In her signature keynote, Rachel delivers The Three Keys — the three fundamental behaviors that break high performers out of either/or thinking on day one.
Not by doing less, but by choosing differently.
the
TESTIMONIALS
"Rachel gave such a practical and powerful way to move from either/ or thinking to both/ and thinking."
- Reden Dionisio
Genuines Coaching & Consulting
"Rachel's message hit home in such a powerful way. She nailed it. She has such a powerful delivery!"
- Kristen Hartnagle
Founding Team Member, BEG
"Excellent and so practical.
Perfect speaker and perspective."
- American Health Law Association Conference Attendee
"Rachel delivered one of the best keynotes I’ve ever seen! You don’t just leave inspired, you leave equipped to do something about it."
- Jeremy Legg, Atlanta Falcons Mascot Manager; Owner, Amplified Mascot
"Rachel stopped me in my tracks. Her keynote calls out the lie that's making your best people quit - that they have to choose."
- Maggie Harlow
CEO, Maggie Harlow & Associates
"We owe the success of our programs to participants like Rachel Freyman!"
- International performance management insTitute
