Choose Both™
10 STEPS to STAY & SUCCEED
there is a path for her to stay and succeed.
A four-month program for the mid-career and senior women your organization wants to see rise. Built by a senior counsel who has watched high-performing women stagnate in or walk away from the careers they spent their adult lives building and designed to make sure yours don't.
Keep her. It costs less.
- 75% of turnover is preventable.
- 20 to 200% of salary to replace one employee
- 30 to 60% of salary in recruiter fees
- New hires are twice as likely to receive negative performance evaluations and be fired within two years of being hired.
You already know who she is.
- Senior associate, director, physician leader, VP.
- Excellent.
- Quiet lately.
- The one you'd hate to see on a competitor's announcement.
This is for her.
"I had been living with the belief that you can't be a wildly successful businesswoman and a great mother. Rachel's insights gave me the missing piece."
- Karen Conlon, LCSW, Author, CEO, Host of Emotionally Wealthy Podcast
Career Leadership
Negotiations & Career Strategy
Sponsorship & Business Development
Delegation & Leverage
Executive Presence & Influence
Performance Visibility
Rachel's Proprietary Framework
Choose Both : 10 Steps to Stay & Succeed
2 phases / 10 MODULES
02
01
Self
Leadership
Strategic Decision Making
Navigating Discomfort
Prioritization & Workload Strategy
Courage & Professional Risk-Taking
Resilience
Career
Leadership
Stay & Succeed
38M
Employees Quit Last Year
20-200%
% of Salary it Costs to Replace One Employee
75%
of Turnover is Preventable
Retention is the Return.
- She builds a sustainable career that enables her to stay and succeed at your organization.
- You avoid the costs and risks of replacing her.
- She's ready and performing or she stays in the program until she is.
How It works
Framework
What's Included:
- 1:1 work with Rachel. Fully customized to the participant's role, stage, and the decisions she's facing.
- Ten self-paced modules, each one usable the same day she learns it.
- Recurring live Q&A with Rachel, plus networking with other Choose Both™ women on the same path.
- Her path: a written plan she walks out holding.
Who This Is For
Business Outcomes:
- You keep her, and you avoid the cost and uncertainty of replacing her.
- A measurable shift in her engagement, readiness, and stay intent, scored at the start, midpoint, and exit.
- The credibility of an investment your top performers will recognize as real.
- A repeatable model you can extend to additional women on your team.
Choose Both™: 10 Steps to Stay & Succeed is a four-month, organization-sponsored program built around one woman at a time.
- Jeremy Legg, Atlanta Falcons Mascot Manager; Owner, Amplified Mascot
"Rachel delivered one of the best keynotes I’ve seen. She has a rare ability to move people from feeling stuck to taking meaningful action. Her message is anchored in a clear, practical framework, brought to life with energy and authentic delivery. You don’t just leave inspired, you leave equipped to do something about it."
- Maggie Harlow, CEO, Maggie Harlow & Associates
"Rachel stopped me in my tracks. Her keynote calls out the lie that's making your best people quit - that they have to choose. She'll fire them up and give them a path to stay and succeed. Thrilling energy, real takeaways, and impossible to ignore!"
- Kristen Hartnagle, Founding Team Member, BBG
"Rachel's message hit home in such a powerful way. She nailed it. She has such a powerful delivery!"
- Reden Dionisio, Genuines Coaching & Consulting
"Rachel's Choose Both framework immediately challenged people in the room to rethink the false choices they've been living under. She gave such a practical and powerful way to move from either/or thinking to both/and thinking."
meet RACHEL
Rachel Freyman is Senior Litigation & Regulatory Counsel for a leading health system, where she advises executives and board members on the organization's most sensitive matters, including government investigations, regulatory enforcement, and the decisions that shape culture and risk at scale.
She holds a J.D. from Northwestern University School of Law and serves as Vice-Chair of the American Health Law Association's Litigation and Liability Practice Group.
Rachel is the creator of Choose Both™, the framework she built from nearly two decades of watching high performers collapse under impossible choices. She speaks on what she lives every day: why the best people leave, and the path to stay and succeed.
There’s always a path.
Let's build it.
